Lynda Aurora

Lynda Aurora

Partner, Plus Partnership


Asia's leading executive coach

Lynda is passionate about partnering Executives in the Asia Pacific region - an environment of great cultural diversity where the competition is fierce and the demand to deliver results unquestioned.

She is uniquely placed as an Executive Coach based in Hong Kong since 1992 with extensive Senior and Board-level experience in Europe and Australasia. Lynda is able to quickly grasp and understand the implications of key issues, the impact of the corporate culture and the influence of key organisational personalities. Her professional experience in finance, accounting, human resources and marketing positions her well for assignments from Beijing to Auckland and Taipei to Hyderabad with all nationalities and cultures.

Coaching is an investment which provides a high return for the executive, those in their sphere of influence and the corporate sponsor. Lynda was the first Executive Coach in Asia to achieve the International Coach Federation's (ICF) Master Certified Coach designation in 2004.

Lynda inspires and motivates her clients, gaining their trust and confidence. This allows them to choose to make behavioural and mindset shifts that have a positive impact, personally and professionally.

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