team members on the constructed formula one cars

Flat Out Formula One

Published on Aug 30, 2009

Client: DDB Worldwide Ltd.

Outcomes: Innovation, Problem Solving, Teamwork

Case Study – DDB steps up a gear with Formula One team spirit

Formula One has to be the ultimate team work experience. Time is lost and gained in the speed of the race and in the heat of the pit stop. Worldwide advertising agency DDB recently put their team skills to the test with Flat Out Formula One in Macau.

The teambuilding began with each team receiving a briefing booklet with plans on how to mark, label and cut various parts of their Formula One car, from flat cardboard. Teams excitedly got working on building parts such as the Cockpit, Engine Box, left and right Panel and Sills, the bonnet, nose cone and front and rear aerofoils.

Once the parts had been constructed, teams attached the cardboard wheels to the axels on the main body chassis. Then the steering parts attached to the front axels were tested and the car required just one more element – pimping! Various racing paraphernalia along with balloons and DDB logos were used to decorateeach of the teams’ cars. This created a sense of belonging, team spirit and a sense of accomplishment to ensure teams were suitably fired up for the ensuring races.

After a parade and debriefing of the team experience came a series of heat races. On arrival at the Pit Stop, the driver was swapped and the whole team turned the car 180 degrees to leave the pit stop and continue the race. This is where gains in time were made or lost, depending on time management, efficient teamwork and a drive for success. Performance in the heat races means only two teams make it to the final, with one overall team succeeding to the champagne podium finish!

“Flat Out Formula One is a unique and innovative team building event, where everyone is involved and focused on winning. From the construction through to the decoration, debriefing and heat races you can sense the feeling of team spirit coming alive and the final race creates a memorable event for all involved.” remarked Geok Pin Tan, Finance Director, DDB Worldwide Ltd.

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